Monday, 1 October 2012

Upmarket?

How is Prezzo supposed to be upmarket?

http://www.northantstelegraph.co.uk/news/local/prezzo-s-opening-looms-in-kettering-1-4317158

It's on par with Pizza Express, Zizzis and Strada.  Nice enough for a chain but certainly not upmarket.

And another thing...  Isn't the headline a little foreboding by using the term loom?

Here's one definition

"To appear to the mind in a magnified and threatening form"
http://www.thefreedictionary.com/loom