Monday, 1 October 2012

New idea for TIVO

We upgraded to TIVO from Virgin about 6 months ago and quite like the new system.  If you don't know anything about it, it kind of works a bit like Spotify.  If you don't know how that works then...

... it basically 'learns' the types of show that you watch and then pre-records things that are similar to those based on what other people like with the same preferences.  The feature is not amazing but there have been a few things that i've watched because it's found something that I might like.  Anyway, I had an idea last night of improving the way they show adverts inbetween shows. 

If they're already tracking what I watch I bet it isn't long before they target what adverts are shown.  If you're a man who's into sport and action films, what's the point of showing you an advert for tampons?