Friday 11 June 2010

Free umbrellas

My company gave out free branded umbrellas a couple of days ago to anyone in the office who wanted one. Why give them to us? We know who we are. If they are given to people outside the company you get the same brand out there but move it outside the immediate circle of contact. Once lost on a train it's new journey begins.

Maybe it's like those charity helium balloons you release. Whoever's gets posted back from the farthest place get a prize.

Or maybe 7 steps of separation...

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